Creating Custom Embroidery Shirts For Your Business Branding
Custom embroidery shirts are an effective way to elevate your business branding. They increase brand visibility while projecting professionalism and consistency. Embroidered designs last longer than screen printing or heat transfers, which will provide superior durability and a premium appearance.
Here’s a guide to creating impactful custom embroidery shirts for your business.
Fabric Selection for Custom Embroidery Shirts
The first step in designing custom embroidery shirts is choosing the right fabric, as it directly affects how well the embroidery will last and maintain its appearance. Fabrics such as cotton or polyester blends are ideal because they are sturdy, hold stitches securely, and resist wear over time.
Cotton provides a soft, comfortable feel, making it suitable for all-day wear, while polyester blends add durability and are easier to care for. Selecting a stable fabric helps prevent distortion as the embroidery settles into the material.
It’s also important to consider the environment and conditions where the shirts will be worn, choosing fabrics that balance comfort, functionality, and longevity for everyday or professional use.
Designing Your Custom Embroidery Shirts
Simplicity is key when designing custom embroidery shirts. Embroidery thickens lines, which can blur intricate designs and make text difficult to read.
Opt for clear, simple logos and designs that highlight your brand without clutter. Choose clean fonts that remain legible when stitched, avoiding overly intricate lettering or tiny details.
Keep design elements minimal, focus on the core aspects of your branding, and consider how the design will appear on different shirt sizes and colors. This approach creates a professional, visually strong statement that is both durable and aesthetically appealing across various applications.
Choosing the Right Colors
Color contrast is an important factor when creating custom embroidery shirts. The thread colors should contrast well with the shirt fabric to make the design stand out. High-contrast combinations, such as dark threads on light fabric or light threads on dark fabric, enhance readability and visibility.
While you can use multiple colors, limiting the design to 2-3 thread colors creates a clean and professional look. Going overboard with colors can make the shirt appear cluttered and reduce its overall impact. However, if your design requires more colors, up to six can work well without overwhelming the overall aesthetic.
When choosing colors, keep your brand identity in mind. Stick to colors that reflect your business’s image and that align with your existing marketing materials, such as your logo and website.
Logo Placement for Maximum Impact
Logo placement plays a significant role in how visible your brand will be on custom embroidery shirts. Most businesses choose to place their logos on the left chest for professional visibility. This placement works well for shirts worn in office settings, uniform settings, or when employees are interacting with customers.
In terms of branding impact, positioning the logo where it is most visible during interactions can boost brand recognition. Consider the setting in which the shirts will be worn and choose a placement that maximizes visibility.
Stitch Density and Quality
The stitch density refers to the number of stitches per unit area. For custom embroidery shirts, balancing stitch density is key to achieving a bold, clear design without overloading the fabric. Too many stitches can cause the fabric to stretch or warp, and overcrowded designs may lose their shape over time.
High-density stitches are suitable for bold, strong logos that do not require intricate detail. For delicate or fine designs, lower stitch density works best to keep the design sharp and avoid fabric distortion.
It is important to work with a professional who can adjust the stitch density appropriately for your specific design.
Create Your Custom Embroidery Shirts with East Coast Swag
We specialize in creating custom embroidery shirts that help businesses elevate their branding. We focus on quality materials, professional design, and precise embroidery to make sure that your brand stands out.
No matter if you are looking for a few shirts for your team or need a large order for an event, we are here to help you create the perfect shirts to represent your business. Beyond custom embroidery shirts, we also produce a wide range of promotional products, including drinkware, office items, sports gear, headwear, and more.
With our expertise in custom embroidery and eco-friendly promotional products, you can rest assured that your custom shirts will be of the highest quality.
